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| Google brand update |
Google Brandy Update Dated: - 11th Feb 2004
Google Brandy' update seems had incorporated with some
pre-'Florida' results mixed with numerous new factors. Google
stores its index on a number of data centers around the world.
Since 'Florida', some of the old data centers were taken
offline, and Google has kept the old SERPs in a preserved state,
Google brought these data centres back at the same time that
Yahoo! broke from Google, in 2004.
The Brandy Update major focus was on the following five points:
(a) Google Increased its file size
(b) Latent Semantic Indexing (LSI)
(c) Links and Anchor Text
(d) Neighbourhoods
(e) Google downgrade the Traditional Tag-Based Optimisation
Increase in Index Size: Google announced that it had massively
increased the size of its index. This was due to the Yahoo's
claim on number of index pages. However, in order to increase
the index size, Google may have had to re-include some of the
pre-Florida results that had previously been dropped.
Latent Semantic Indexing (LSI): LSI is about using close
semantic matches to put your page into the correct topical
context. It's all about synonyms. LSI may see Google effectively
remove all instances of the search keyword when analysing your
page, in favour of a close analysis of other words.
Links and Anchor Text: Links have always been the essence of
Google, but the engine is steadily altering its focus. The
importance of Page Rank (PR), Google's unique ranking system, is
being steadily downgraded in favour of the nature, quality, and
quantity of inbound and outbound link anchor text. If PR is
downgraded, and the wording of inbound links is boosted, this
may explain, to a large degree, the position in which many sites
currently find themselves.
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