Lets say for example that you're planning to build a medical website. Here are some tips that will help you to build a simple, affordable and informative medical website. Your medical website will act as a healthy medium of interaction or communication between you and your patient. It will help you to provide information, interact with the patients, fix schedules etc. A medical website will also help in smooth running of your medical practice.
If you're not new to SEO, you can employ your experience and knowledge in optimizing sites to building your medical website or you can always outsource this work too. There are many freelancers online that are willing to do all the optimization and SEO work for you too. Through your optimization your website should improve it's rankings along with other criteria that is necessary in your efforts to gain exposure and recognition online.
The design should be simple and concise. Again this work can also be outsourced to online freelancers. Many of these individuals can be found in forums where designers are willing to do the work for a much lower cost than you would find in hiring a professional design company. In consideration of your design, again it should be clean and as far removed from a "busy" look as possible. You want visitors that come to your site to feel welcome and a presentation that makes it easy for those individuals to conduct their business on your site quickly and efficiently.
Incorporating directions into your website will also assist you in building relationships with the people that visit your site. Sections that address common medical conditions, frequently asked questions and answers along with other pertinent news is helpful in adding this to the plan of your design.
Adding a simple scheduler and way to reach you are additional components to consider and in the event that you are paying someone else to do this work for you make sure that you do a competition analysis. See what is working for other site owners that are doing the same thing that you are attempting to. If it's working for them, chances are it will work for you too.