Off-page and on-page optimization is depend on each other because off-page
optimization is effective only if a Web page is well optimized on-page. And this
is most important factors of Search Engine Optimization. Some of the off-page
optimization factors are as follows:
Link Building
. Types of Link Building
. Anchor Text Optimization
. Article Submission
. Directory Submission
. Blog Creation
1. Link Building:
Building link with potential partners is a vital part of
search engine optimization. Link building helps achieving link
popularity which means the number of quality inbound links
pointing towards your website. Search engine often looks up
link popularity before indexing a website and link popularity
is obtained through link building
Link popularity is a deciding factor for online business
success but at the same time it is a difficult task too
because it take more time. Search engine wants inbound links
from authoritative sites having same business objectives
rather than unimportant and useless sites and often consider
the useless links as spam and penalize the website
In the process of link building, analyzing link of close
competitor is also essential. Analyzing their link, how they
have widened their network and which way they are working also
brings some values to the website
Two types of Link Building
There are plenty of links that can be built while doing online
business; few of them are listed below:
i) Authority Link-It relate to building link with related websites.
It can be done for good search engine ranking, increasing link
popularity and attracting more traffic to self-owned website.
ii) Directory Link: It is the process of building a
link with few well-known directories like Yahoo.dir, MSN and
business.com in order to find niche directories.
iii) Reciprocal Link or Two-way Link
It is the process of exchanging links based on some agreement
between two trusted websites who shares the same business
interest with an aim of increase website traffic and link
popularity.
iv) One-Way Link: It is the process of link building
where link is built with some website on their interest,
without getting connected back to that website. It is also
called inbound link, which is highly important for link
popularity.
v) Three-Way Link: This is the process one of the other
type of link exchange. It is the agreement between same
interested business and there business partner. They also link
with those are same business.
Anchor Text Optimization: Anchor text is play one of
the most important role in Search Engine Optimization. Anchor
text is the hyperlinked text found on a Web page which link
site users to detailed page that contains full information
about the linking page. For example, consider link search
engine optimization, when you put the cursor on the link and
click on it, it will show the hidden
