Links from relevant sites: All major crawlers would like to see other relevant
sites link to yours. At the same time, all three discourage the use of link
farms and irrelevant link exchange programs. To learn more about the current
state of link popularity campaigns, please read our article Real Link
Popularity..
Information and theme based content: Search engines would like
to see content-rich sites that are created for people, not
search engines. This means no doorway pages, cloaking,
stuffing text with irrelevant terms and so on. Instead, create
a site that your users and potential clients will find
valuable. Search engines will follow.
Dynamic pages:Don't use over-complicated URL
structures. Long URLs with different parameters are harder for
search engines to index. In case of Google, they may be buried
in the supplemental index (backup database).
In dynamic web pages session ids creates problems due to
availability of duplicate pages in website, you can fix this
by using link canonical tag or with robots.tx
Static text links: Search engines follow more pages by crawling web sites. To make this process easier, make sure that all pages are connected with a static text link. We can achieve this by employing a good navigational structure and creating a site map
Canonical issues: Check your website if there any type
of Canonical issue exist link link Canonical & domain
Canonical issues and fix the same.
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