Are you worried about bad reviews on internet in a way that
if some body makes searches in search engines then negative comments are
visible with your brand name and major keywords and your
business is killing. If yes then don't worry you start
reputation management for your business for your website .
You create
your positive comment in web 2.0 properties and promote the
same in such way you could push down negative comments which
are more hurting to you and your business
If you need any guidance in reputation management then
Contact me I would be more pleased to help you and will let
you know how you can get a repued brand name on web