SEO Code
of Ethics:
http://office.microsoft.com/en-us/help/HA010563301033.aspx
* Search Engine Optimization Code of Ethics bruceclay.com
- SEO Code of Ethics, "Do No Harm" http://www.bruceclay.com/web_ethics.htm
Search Engines Guidelines
for Webmasters
* Google Webmaster Guidelines Webmaster
Help Center - Webmaster Guidelines http://www.google.com/webmasters/guidelines.html
* Yahoo! Search Site Guidelines Yahoo!
Help - Search http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
* MSN Guidelines for Webmasters http://search.msn.com.my/webmasters/guidelines.aspx
http://search.msn.com.my/webmasters/guidelines.aspx
* Ask Jeeves Guidelines for Webmasters http://sp.ask.com/docs/about/policy.html
* Open Directory Editorial Guidelines Open
Directory Editorial Guidelines - Site Selection Criteria
http://dmoz.org/guidelines/include.html
* Zeal Guidelines Overview http://www.zeal.com/guidelines/overview.jhtml
* Overture's SiteMatch™ Content Guidelines Online
Marketing from Yahoo! Search Marketing (formerly Overture)
http://www.content.overture.com/d/USm/ays/sm_gl.jhtml
* Filing
at Google a reinclusion request - how to Matt
Cutts: Gadgets, Google, and SEO » Filing a reinclusion request
http://www.mattcutts.com/blog/reinclusion-request-howto/
* Remove
content from Google's index Webmaster
Help Center - How can I prevent content from being indexed or
remove content from Google's index?
http://www.google.com/support/webmasters/bin/answer.py?answer=35301
Search Engine Spammer
Reporting
* Overture, AllTheWeb feedback@Overture.com
* AltaVista AltaVista
- Search http://www.altavista.com/help/contact/search
* Google, AOL Report
a Spam Result http://www.google.com/contact/spamreport.html
* Ask Jeeves http://sp.ask.com/docs/about/contact_tuwyt.php
* DMOZ / ODP Open
Directory Public Abuse Report System http://report-abuse.dmoz.org/
* Lycos Lycos.com's
Support Site http://help.lycos.com/watchdog/watchdog_1_help.asp
* Inktomi, MSN reportspam@inktomi.com
* Teoma ask@teoma.com
* Yahoo reportsearchspam@yahoo-inc.com
Search Engines
Information for Webmasters
* Google Information for Webmasters Webmaster
Help Center
http://www.google.com/webmasters/bot.html
SEO Tutorials
* SEOmoz | Beginner's Guide to Search Engine Optimization SEOmoz
| Beginner's Guide to Search Engine Optimization http://www.seomoz.org/beginners.php
* Do It Yourself SEO,
Where Do I Begin DIY
SEO, Where Do I Begin? - Jaan’s Search Marketing Blog -
Toledo, Ohio http://www.jaankanellis.com/seo-where-do-i-begin/
* Basics of search engine optimization http://www.456bereastreet.com/archive/2005...e_optimisation/
* Website Promotion Tutorials by instant Promotion
Web
Site Promotion Articles - Tips - Strategies http://www.instantposition.com/website-promotion/
* Google vs. Yahoo! Vs. MSN Search: Defining Search Engine
Relevancy Google
vs Yahoo! vs MSN Search: Comparing Search Algorithms
http://www.seobook.com/relevancy/
Organic SEO Tips:
* Ten Tips to the Top of the Search Engines Ten
Tips to the Top of the Search Engines - Jill Whalen http://www.highrankings.com/tentips.htm
* Bruce Clay Search Engine Optimization Technical Tips bruceclay.com
- Search Engine Optimization Technical Tips
http://www.bruceclay.com/seo-tech-tips/techtips.htm
Free SEO Tools
* SEO Analysis
Tool SEO
Workers - Search Engine Optimization Analysis Tool http://www.seoworkers.com/tool/analyzer.html
* Page Strength SEO Tool SEOmoz
| Page Strength SEO Tool http://www.seomoz.org/tools/page-strength.php
* instantPROMOTION SEO Tools Free
Web Site Promotion Tools http://www.instantposition.com/free_tools.cfm
* Sitening SEO Analyzer
- A Web Standards & SEO Web
Design Page Analyzer SEO
Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy
and Web Design http://www.sitening.com/tools/seo-analyzer/
* Reaction Engine Free Online SEO Analysis http://www.reactionengine.com/
* SEOBook Free SEO Tools Free
SEO Tools & Search Engine Optimization Software http://tools.seobook.com
* Abilogic Page Keywords Analyzer Page
Keywords Analyzer http://www.abilogic.com/seo/
* SEO Scanner WebmasterBrain
- SEO Tools, Tips & News http://www.webmasterbrain.com/
* Keyword Density & Prominence Keyword
density analyzer, and keyword placement & prominence analysis
http://www.ranks.nl/tools/spider.html
* Meta Tag Analyzer Website
Webmaster Search Engine Tools http://www.submitexpress.com/analyzer/
* Search Engine Keyword Tracker & Keyword Ranking Tool Free
Search Engine Ranking & Keyword Tracker / Keyword Ranking Tool
/ SEO Rank : Search Engine Position Analysis Report http://www.digitalpoint.com/tools/keywords/
* Web Site Analysis search
engine submissions - SiteSolutions.Com - free web site tools
for search engine submissions, analysis, meta tags, search
engine checker, search engine submission, web site submission
service http://www.sitesolutions.com/analysis.asp
* Free Robots.txt Generator Robots.txt
Generator - McAnerin Networks Inc. http://www.mcanerin.com/search-engine/robots-txt.htm
* Robots.txt syntax checker Robots.txt
syntax checker http://www.sxw.org.uk/computing/robots/check.html
* Robots.txt Validator http://www.searchengineworld.com/cgi-bin/robotcheck.cgi
* Link Vendor SEO Tools Linkvendor
- Professional SEO Tools http://www.linkvendor.com/seo-tools/
* Bad Neighborhood Text Link Checker Bad
Neighborhood - SEO Tools http://www.bad-neighborhood.com/
* Google Banned Tool Google
Banned Tool http://www.123promotion.co.uk/tools/googlebanned.php
* Free Site Map Generator Free
Sitemap Generator
http://www.freesitemapgenerator.com/
Free SEO Desktop
Tools
* Good Keywords Good
Keywords - Find the best keywords for your web pages.
http://www.goodkeywords.com/
* Free Monitor for Google Free
Monitor for Google - query Google easily. Google Monitor Query
website position web ranking software http://www.cleverstat.com/google-monitor-query.htm
* GSite Crawler Google Sitemap Generator for Windows Google
Sitemap Generator for Windows :: GSiteCrawler
http://gsitecrawler.com/
Web Site Submission at
Major Search Engines
* Google Add
your URL to Google http://www.google.com/addurl/
* Yahoo! https://login.yahoo.com/config/login?.src=s...om/free/request
* MSN Live
Search URL Submission
http://search.msn.com/docs/submit.aspx
Web Site Submission at
Human-edited Directories
* DMOZ Submitting
a Site to The Open Directory Project http://www.dmoz.org/add.html
* Webnauts Net Human and Search Engine Friendly Web Directory Submit
a Link - Has been checked by HVO Group !!!
http://directory.webnauts.net/suggest-link.php
SEO Discussion
Forums
* SEO Workers SEO
Workers - Search Engine Optimization & Marketing Discussion
Forums - Index http://forums.seoworkers.com
* Webnauts Net Webnauts
Net Discussion Forums (Powered by Invision Power Board)
http://forums.webnauts.net
* Digitalpoint Webmaster
Forum - Internet Marketing & Search Engine Forums
http://forums.digitalpoint.com
* Google Community Google
Community http://www.googlecommunity.com/
* Search Engine Forums Talk
SEO ... Search Engine Optimization Techniques and Search
Engine Marketing Industry Discussion Forums at JimWorld
http://www.searchengineforums.com/
Social Bookmarking
* Social Bookmarking (all in one) Socializer
- free automatic social bookmark submission
====================
-
They are all useful for SEOs;
-
They are all web-based (no desk-top
ones or FireFox extensions so
far);
-
They are all free.
Table of Contents:
-
Backlink Analyzing Online SEO
Tools; http://www.searchenginejournal.com/seo-tools/7299/#backlinkcheckers
-
Keyword Research and Brainstorming
Tools http://www.searchenginejournal.com/seo-tools/7299/#keywordresearch:
-
Keyword Brainstorming Tools;http://www.searchenginejournal.com/seo-tools/7299/#brainstorming
-
Social Media Based Keyword
Analyzers; http://www.searchenginejournal.com/seo-tools/7299/#socialmedia
-
Online Dictionaries and
Glossaries that Help with
Keyword Research http://www.searchenginejournal.com/seo-tools/7299/#dictionaries
-
Domain Name Online Tools;
http://www.searchenginejournal.com/seo-tools/7299/#domain
-
On-Site Analysis Online SEO Tools:
http://www.searchenginejournal.com/seo-tools/7299/#onsite
-
On-page Keyword Prominence
Research Tools; http://www.searchenginejournal.com/seo-tools/7299/#prominence
-
SEO Browsers; http://www.searchenginejournal.com/seo-tools/7299/#seobrowsers
-
Page Size and Load Time Checkers;
http://www.searchenginejournal.com/seo-tools/7299/#pagesize
-
Additional Site Diagnostics
Tools; http://www.searchenginejournal.com/seo-tools/7299/#add
-
Search Related Online Tools:
http://www.searchenginejournal.com/seo-tools/7299/#searchtools
-
Keyword Rank Checking Tools;
http://www.searchenginejournal.com/seo-tools/7299/#rankings
-
Tools that Compare Different
Search Engine Results;
http://www.searchenginejournal.com/seo-tools/7299/#compare
-
Website Traffic and Demographics
Report. http://www.searchenginejournal.com/seo-tools/7299/#traffic
|
Options/Tools |
Smart
backlinks |
Analyze
Back Links
(currently not working) |
Link
Diagnosis |
Link Hounds Yahoo Backlink
Info |
|
Checks links to |
Page |
Page |
Domain |
Domain, page, all deep links |
|
Best feature |
Fast and smooth |
Keyword-in-anchor-text search |
Multiple sorting and filtering
options |
Data organization based on the
linking domain |
|
Anchor Text |
+ |
+ |
+ |
- |
|
PR |
+ |
- |
+ |
- |
|
Linking page outbound links |
- |
Inaccurate |
+ |
- |
|
Nofollow highlight |
+ |
- |
+ |
- |
|
Firefox Extension |
+ |
- |
+ |
- |
|
Sorting options |
- |
- |
+ |
- |
|
Interface |
user-friendly |
simple |
user-friendly |
user-friendly |
|
Set Preferences |
+ |
+ |
- |
- |
|
Useful links |
- |
- |
- |
whois data; site web archive;
Google cache; linking pages. |
More
backlink checkers:
-
Backlink Watch (checks
Anchor text); http://www.backlinkwatch.com/index.php
-
Domain Backlinks Checker (sorts
the results based on the first-
and second-level domains);
Keyword Brainstorming Tools
Tools that help expand your keyword
lists with synonyms, related terms
and keyword phrases.
|
Tools/Features |
What you will find there |
|
Google Sets |
Related terms (i.e. terms that
are likely to appear in
lists). |
|
MSN clustering tool |
Word clusters (keyword
phrases). |
|
Searchradar |
Tag clouds and keyword
definitions. |
|
Keyword Map |
Related terms (synonyms and
keyword phrases). |
|
Urban Dictionary |
Related terms (related
synonyms and urban words). |
Social Media Based Keyword Analyzers
Use
social media sites to explore how
people use and tag your core term,
its popularity and related words.
Online Dictionaries and Glossaries
that Help with Keyword Research
|
Dictionary |
What you can find there: |
|
The free dictionary |
Your keyword definition(s),
set phrases/ idioms (use them
to lighten up your writing
style), examples of usage,
words of the same root
(inflected words and
derivations), thesaurus,
classic literature mentions,
keyword phrases, related
acronyms. |
|
Wordnet |
Definitions and sample
sentences using your key term. |
|
Rhyme Zone |
Rhymes (can be real fun to
play with by the way),
synonyms, antonyms. |
|
Synonym.com |
Keyword synonyms and antonyms. |
|
Cambridge online dictionary |
Essential definitions and
keyword phrases. |
|
Meta Glossary |
The word definitions, related
words and synonyms. |
|
Reference.com |
Your core term synonyms and
definitions. |
|
Merriam-Webster dictionary |
Definitions and derived terms. |
Dynamic Tools for Domain Name
Brainstorming:
|
Features/Tools |
PsychicWhois |
Domize |
BustAName |
|
TLDs |
6 ( .com, .net, .org, .biz,
.info, .us) |
3 (.com, .net, .org) |
3 (.com, .net and .org) |
|
Brainstorming help |
domain name suggestions based
on your previous searches and
related terms |
shows domain names
one-character shorter than the
one specified |
Mixes the given keywords,
suggests synonyms, adds
prefixes and suffixes, shows
both singular and plural
versions, drops last vowel,
checks for both hyphen- and
non-hyphen versions |
Additional domain name checkers and
generators:
-
DomainsBot (dynamically
checks the availability of domain
names for 6 TLDs: .com, .org,
.net, .info, .biz, .us);
http://www.domainsbot.com/
-
InstantDomainSearch (dynamically
and really fast checks the
availability of domain names for 3
TLDs: .com, .org, .net);
http://instantdomainsearch.com/
-
DomainNameSoup (suggests
alternative terms for your core
term, has a handy typo generator,
adds words before and after your
term);http://www.domainnamesoup.com/domain-name-wizard.php
-
Suggest Name http://suggest.name/and
(DotoMator http://www.dotomator.com/)
– has a fairly large database of
available prefixes and suffixes
that are sorted out in categories;
-
NameBoy (generates
the list of domain names based on
your primary and secondary
(optional) terms).http://www.nameboy.com/
On-page Keyword Prominence Research
Tools.
Online SEO tools that help analyze
keyword on-page usage.
|
Element to analyze: |
Ranks |
SEOworkers |
RankQuest |
|
Title tag |
+ |
+ |
+ |
|
Meta Description |
+ |
+ |
+ |
|
Headings |
+ |
- |
+ |
|
Alt tags |
+ |
+ |
+ |
|
Anchor texts |
+ |
+ |
+ |
|
Bold text |
+ |
- |
+ |
|
Text |
1-, 2-, 3-word phrases |
1-, 2-, 3-word phrases |
1-, 2-, 3-word phrases |
SEO
Browsers
|
Features/ Tools |
Domaintools SEO browser |
SEO Browser |
|
General benefits |
-
find prominent elements
(keywords) of the page;
-
check page elements
visibility and
accessibility.
|
|
Additional features |
optimization score and tips on
improving it |
page meta tags, domain IP
address, header response, page
size, total number of links,
words and images, |
One
more great tool to see text-only
version of the site: LynxView
Page
Size and Load Time Checkers
|
Features/Tools |
Web Page Speed Report |
Page Size Extractor |
|
Total page size |
+ |
+ |
|
Images |
total size of the images |
total number and size of the
images |
|
JavaScript size |
+ |
- |
|
CSS size |
+ |
- |
|
Each page object size |
+ |
- |
|
Download time |
+ |
- |
|
Additional features |
list of useful recommendations
on reducing size of particular
elements |
total number of hyperlinks,
full list of all links on the
page |
Additional Site Diagnostics Tools:
-
Bad Neighborhood Tool (scans
external links on a page and
detects ‘bad links’).http://www.bad-neighborhood.com/text-link-tool.htm
-
Search engine SPAM detector (detects
a few types of black-hat tricks:
hidden text, doorway pages,
keyword stuffing, etc).http://tool.motoricerca.info/spam-detector/
-
(Recently improved) Trifecta
Page/ Site/ Power tool (allows
only one search per day for
non-pro SEOmoz members) – offers
an exhaustive report on your site/
page power and ways to improve it.http://www.seomoz.org/trifecta
Keyword Rank Checking Tools
Online tools that check any term(s)
rankings across various search
engines.
Most
valuable rank checkers:
|
Features/Tools |
SeoMoz Rank Checker |
Search Engine Forums Tool |
Shoemoney Serps Script |
SEObook Rank Checker |
|
best feature |
Archives the results |
Checks multiple terms |
Fast and easy to use |
Advanced search options (+
international data centers) |
|
export the results |
Yes |
No |
No |
No |
|
several terms at a time |
No |
Yes |
No |
No |
|
# of results checked |
100 |
10 |
~100 |
1000 |
|
overall # of SEs |
4 |
1 |
4 |
1 |
|
# of SEs at a time |
1 |
1 |
4 |
1 |
|
link to the actual results
page |
Yes |
No |
No |
No |
|
registration required |
Yes |
No |
No |
No |
|
term of use |
Paid (with daily free 5
searches) |
Free |
Free |
Free |
|
browser plugin |
Yes (Browser Button) |
No |
No |
No |
|
main drawbacks |
Would be great if the
history/reports could
be split into projects (i.e.
domains checked) and SEs |
Checks only top 10 results |
No way to export/save results |
No export feature. |
Note: the tools may be checking
different data centers, so the
results can be slightly different
from tool to tool.
More
rank checking tools:
-
Search Engine Keyword Tracker &
Keyword Ranking Tool; http://www.digitalpoint.com/tools/keywords/
-
Ventio Google Position;http://www.ventio.se/seo-tools/google-position/
-
SEOChat Keyword
Position Check; http://www.seochat.com/seo-tools/multiple-datacenter-keyword-position/
-
Searchenginegenie Rank
Checker; http://www.searchenginegenie.com/google-rank-checker.html
-
Mike’s Ranking
Reports.http://mikes-marketing-tools.com/ranking-reports/
-
KeywordEnvy (checks
up to 5 terms at a time and
represents data in a handy graph.http://www.keywordenvy.com/
Tools that Compare Different Search
Engine Results
|
Features/Tools |
Prase |
Thumbshots |
Fuzz Find |
|
# of SEs |
3 (Google, Yahoo, MSN) |
2 (Google and Yahoo) |
3 (Google, Yahoo, Live)(+Del.icio.us) |
|
Additional Features |
Sort by Google PR; start
from any result;
set the min. PR to filter
low-PR sites |
Graphic representation of
ranking differences.
Highlight the site you
want to track |
Sort the results based on
any Search Engine orDel.icio.us |
More search related tools:
-
Pagerank Search allows
to sort Google search results
by Google PageRank or by
relevance.
|
Features/Tools |
Alexa.com |
Compete.com |
Google Trends |
Quantcast |
|
Traffic unit of
measurement |
percent (compared to
overall Internet users
measured by Alexa) |
number of people |
(average) |
number of unique people/
number of visits |
|
Time range |
3 months |
per month |
(average) |
per month / per week |
|
Compare traffic |
up to 5 domains |
up to 5 websites |
up to 5 websites |
No |
|
Demographics report |
No |
No |
No |
(U.S. only)
visitors’ gender
distribution; age;
household income;
ethnicity; education. |
|
Additional features |
Shows traffic distribution
across different
countries; related
websites; sites linking
back to the one being
checked |
(U.S. only)
Reviews time spent on site
compared to overall time
spent in the Internet by
US people (average change
in this metric); average
time spent on site by one
person; number of pages
per one visit. |
|