The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.
We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.
At the moment, sitelinks are completely automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future.
As they state, it is completely automated and at present we would not be able to do something about it. But I think creating a sitemap for the site and having the heading links to other pages inside the site would definitely help Google to speed up the creation of sitelinks for our respective web-projects.
The links appearing below the company URL are called Sitelinks. You cannot select the links that you want to display but you can definitely remove any sitelink (if you want to) from the Google Webmaster account. So here is a list of TO DO things:
- Create a Google Webmaster Account
- Create XML Site Map
- Have the links of the important pages (internal pages) of your website at the home page i.e. the pages links of which you want Google to display as sitelinks.
- These links should have that anchor text which you want Google to display in Sitelinks. This does not mean that Google will compulsorily display the same anchor text.
- The site should rank first for the given query which is mostly the brand name
- Google dont display sitelinks for new websites
- The website should be popular enough.....in the eyes of Google.....should have good natural traffic with high CTR
- I haven't noticed Google showing sitelinks for a site without Page Rank........so PR is also important
- Not every website would have 8 links as sitelinks.
sitelinks are links to a site's interior pages. Not all websites have sitelinks. Google generates these links automatically.Google show them only if they'll be useful to the user. If your site's structure doesn't allow Google's algorithms to find good sitelinks, or don't think that the sitelinks are relevant to the user's query, Google won't show them. website designer.