The links shown below some sites in our search results, called
sitelinks, are meant to help users navigate your site. Our
systems analyze the link structure of your site to find
shortcuts that will save users time and allow them to quickly
find the information they're looking for.
We only show sitelinks for results when we think they'll be
useful to the user. If the structure of your site doesn't
allow our algorithms to find good sitelinks, or we don't think
that the sitelinks for your site are relevant for the user's
query, we won't show them.
At the moment, sitelinks are completely automated. We're
always working to improve our sitelinks algorithms, and we may
incorporate webmaster input in the future.
As they state, it
is completely automated and at present we would not be able to
do something about it. But I think creating a sitemap for the
site and having the heading links to other pages inside the
site would definitely help Google to speed up the creation of
sitelinks for our respective web-projects.
The links appearing below the company URL are called
Sitelinks. You cannot select the links that you want to
display but you can definitely remove any sitelink (if you
want to) from the Google Webmaster account. So here is a list
of TO DO things:
1. Create a Google Webmaster Account
2. Create XML Site Map
3. Have the links of the important pages (internal pages) of
your website at the home page i.e. the pages links of which
you want Google to display as sitelinks.
4. These links should have that anchor text which you want
Google to display in Sitelinks. This does not mean that Google
will compulsorily display the same anchor text.
Google doesn't display sitelinks for every website and it has its own
criteria for showing sitelinks:
- The site should rank first for the
given query which is mostly the brand name
- Google dont display sitelinks for new
websites
- The website should be popular
enough.....in the eyes of Google.....should have good
natural traffic with high CTR
- I haven't noticed Google showing
sitelinks for a site without Page Rank........so PR is also
important
- Not every website would have 8 links
as sitelinks.
sitelinks are links to a site's interior pages. Not all
websites have sitelinks. Google generates these links
automatically.Google show them only if they'll be useful to
the user. If your site's structure doesn't allow Google's
algorithms to find good sitelinks, or don't think that the
sitelinks are relevant to the user's query, Google won't show
them.
